click bait
吸引人觀看的標題或內容，但過于夸張或欺騙
網絡用語·批評低質內容或營銷手段
英文釋義
content, especially online, that is designed to attract attention and generate clicks, typically by using sensationalist headlines or provocative images, but often delivering little or no substantive information
例句
That article is pure click bait; the headline promised shocking news but the content was trivial.
典故來源
21世紀互聯網用語，由click（點擊）和bait（誘餌）組成，指用夸張標題誘導用戶點擊，但內容空洞。